Today in London was official conference for logo of London Olympic Games in 2012.
Some critics thinks that this new logo is waste of money and resources.
“This is the vision at the very heart of our brand,” said London 2012 organising committee chief Sebastian Coe.
The new Logo of London Olympic Games:

Its also believed that costs of London Olympics are about 9.3 billion pounds and is only increasing. The new buget of Olympics is about four times more than it was expected before.